Category: Self-Publishing

  • Your Marketing Plan – Planning, Timing, Budgeting

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    A simple tracking method works well here. You might try an Excel spreadsheet to track dates, costs, and methods, or use the Word doc attached here to fill out your details as you move through the posts. A note about timing: a lot of emphasis has been placed on book release dates, as if that’s…

  • Finding Your Target Market

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    Target Audience Worksheet The more clear you are on who your target audience or ideal reader is, the easier it will be to find them and then speak with them in a congruent way. Create a separate Target Audience Worksheet for each new target audience you identify. I also attached a marketing plan that I…

  • Effective Metadata

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    Metadata simply means “data about data.” From a publishing perspective, this is all the information that is used to describe your book: the ISBN, the book description, keywords, author name, retail price, and more. It’s really important to get this stuff right when you upload your book. I’d call it one of the basic, foundational…

  • How to Work with Us

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    If you want us to design your book’s interior, convert your ebook, and/or design the book cover, we will need: We do payment in full up front or half now, with the remaining after the project is complete and typically do not require a contract. Copyright Registration Copyright registration is online via https://www.copyright.gov/. I am no…

  • The Basics of Self-Publishing

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    Publishing can be confusing. It helps to know what you should focus on, what can wait, and what’s absolutely essential. The intro video below shares the few things that are truly needed. IF YOU ARE STILL CONFUSED, I totally understand. I’d love to talk with you one-on-one about your personal marketing strategy. To book a…