Category: Author Platform

  • Creating an Opt In to Build Your Email List

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    If you have an opt-in already, now’s the time to decide if it’s working and compelling enough for your audience. If you don’t have an opt-in, here’s how to create one your audience will love.  Using Canva for your Opt-In Cover and/or Text I use Canva for all sorts of things. Here’s a great way…

  • Advanced Marketing for Printed Books

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    Book Signings If you are excited about book signings, try them. If you’re not, don’t bother. It can be discouraging to have a book signing and have no one show up. In the video, I talk about a few ways to get around this.  Speaking in Person Use your book as a business card to…

  • Podcasting for Book Publicity

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    How to pitch yourself as a guest on a podcast: http://michellelevans.com/pitch-podcast-guest-like-pro/ Blue Yeti Microphone (the bomb!): https://www.amazon.com/Blue-Yeti-USB-Microphone-Vintage/dp/B01H3DXTG8/ Summary: I love podcasts. : ) Highly recommend podcasting (on your own or as a guest) if you have an audiobook. It will work for all formats, but audiobook especially. Can be expensive to run yourself (estimated $2k/month…

  • Building an email list

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    Show notes (is it weird that I called it a “show?”). It’s just me with a webcam. ; ) Please note that the email list works to sell EVERY book type, plus any other offer that’s congruent with your audience. Mailchimp: free to 2000 people: https://mailchimp.com/ What I use now: Wishpond What I would use…

  • Building a Blog to Promote Your Book

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    My sad-sounding chime clock in the background…nice. You just can’t script this stuff, guys! : ) You should have a website of some kind – hopefully the URL is your name or some variation of it. (www.lisadespainauthor.com would be an example.) If you do this, you’ve laid the groundwork to promote other books and/or services…